Dana White’s Big Gamble: Can the UFC Boss Really “Fix” Boxing?

For years, UFC president Dana White has been one of boxing’s loudest critics. He’s called the sport “broken”—pointing to fractured promotions, politics blocking the biggest fights, and the lack of a central authority to run things efficiently.

Now, that criticism has taken a sharp turn toward action. After years of teasing the idea of “Zuffa Boxing,” White and TKO Group (parent company of the UFC and WWE) have officially teamed up with Saudi Arabia’s General Entertainment Authority, led by Turki Alalshikh, to launch a brand-new boxing venture.

Why This Matters

For boxing fans, this is no small development—it could be a turning point. White’s involvement brings the promise of the “UFC model”:

• Best vs. Best Matchmaking: A centralized system that can sidestep promotional rivalries and make the dream fights happen.

• Star Power: Building household names through consistent promotion.

• Event Quality: A steady stream of high-profile, well-produced fight cards.

If White delivers, the new promotion could cut through years of red tape and stagnation that have frustrated fans.

The Other Side of the Story

But White’s arrival also raises red flags. Critics point to the UFC’s long-running fighter pay disputes, with accusations that MMA athletes receive a small fraction of the revenue compared to boxers. Bringing that pay structure into boxing could dramatically reduce fighter earnings—especially for top stars used to massive purses.

Then there’s the Ali Act, the U.S. law designed to protect boxers from restrictive contracts. It’s a major difference between boxing and MMA, and navigating its requirements could limit how closely the UFC’s business model can be applied.

High Stakes for the Future of Boxing

Dana White insists he can “fix” boxing. For fans tired of endless negotiations and missed opportunities, that’s an exciting promise. But for fighters and purists, his involvement sparks serious questions about the sport’s financial health and independence.

One thing is certain: the first few major events under this new banner will set the tone. They’ll show whether White’s bold claims are the start of a boxing renaissance—or just another promotional power play.